CASE STUDY

Mio Global

Mio Global’s growth demanded that the company scale its order fulfillment operation and improve its technology connectivity.



For over a decade, Mio Global has been known for its heart rate monitor technology. In 2012, the company initiated a crowdfunding campaign in order to sponsor a first production run for the Mio ALPHA Heart Rate Sport Watch, which enables athletes to monitor their heart rate without touching the device or stopping their workout (at the time, no other watch offered this capability).

 

Navigating growing pains

The crowdsourced campaign was an immediate success: Mio tripled its fundraising goal, reinforced its reputation as the leader in enabling heart rate training.

While the sponsorship and interest was cause for celebration, a larger-than-expected product launch strained Mio’s existing order fulfillment strategy. “It was a complete nightmare. Costs were absolutely through the roof and we were launching thousands of drop shippers across the globe,” said Tim Frazer, Operations Inventory & Forecast Analyst.

The biggest challenge was around inconsistent communication. Mio was not fully integrated with its warehouse, so information was passed through email and Excel spreadsheets, rather than being sent via automated systems and connectors. This limited Mio’s ability to support changes in orders and other critical capabilities, resulting in a broken order fulfillment process.
 

An integrated solution using existing technology

Mio set out to find a partner that could accommodate its rapid growth and eliminate the pain points of its current process. A solution was needed that included direct-to-consumer shipping capabilities and a flexible, reliable connection to the NetSuite ERP platform, which Mio already used.

The solution would enable smooth and automatic order management at an affordable price and Ingram Micro Commerce & Fulfillment’s robust Shipwire Platform technology offered just the right technology to make it happen. By partnering with Celigo, Ingram Micro Commerce & Fulfillment provided implementation and integration services for NetSuite and had a standard connector available.

 

Improving communication through pre-built connectors

Plagued by a history of errors from manually inputting spreadsheets, Mio knew that having EDI automated was necessary in order to run a successful business. With a NetSuite connector already in place, the Shipwire Platform saved Mio the cost and implementation time associated with building one from scratch.

“Once we figured out that Ingram Micro Commerce & Fulfillment Solutions and the Shipwire platform actually had everything we needed – the warehouse locations, turnaround times, and phenomenal shipping costs – we contacted and paid Celigo right away.”

According to Tim, the partnership with Celigo was smooth, too. “Every time we changed our requirements or business needs, we’d ask Celigo, ‘Okay how can we do it?’ and ‘How can we make this connector successful?’ and they helped us figure it out.”

 

What’s next for Mio?

Since the crowdsourcing campaign that launched the Mio ALPHA, Mio has gone on to release multiple models, including the Mio LINK, which, according to Tim, saw especially high demand. “Ingram Micro Commerce & Fulfillment Solutions fulfilled 1,400 orders in a very short amount of time,” Tim said.

Like most globally successful companies that have a strong consumer following, Mio plans to increase the rate of its expansion at a steady pace. “It’s onwards and upwards! We’re going to expand into more countries at greater volume,” said Tim.

With Ingram Micro Commerce & Fulfillment and Celigo at its side, it’s safe to say that the beat of Mio Global’s growth will continue, now with improved monitoring of its supply chain.