Australia, home to Crocodile Dundee, Vegemite, Nicole Kidman — and a booming ecommerce and retail market.
We’ve said it before, but it’s becoming more and more true: Australia is gaining traction a major ecommerce market. Not only that, but it offers a growing retail market, too. While it’s an attractive option to almost any business, Australia is particularly appealing to businesses already selling to U.S. and Canadian customers because the markets have many parallels, including similar payment methods and audiences that speak the same language. With a highly centralized urban population, robust order fulfillment options, strong growth and access to APAC, selling in Australia is a must. Still not convinced? Read on.
Australia is a growing market for luxury brands
Over 18 luxury brands will be expanding their brick and mortar retail presences to Melbourne, Australia by the end of 2016. Chinese anti-extravagance legislation is leading many consumers to purchase overseas; Australia’s proximity and its $1000 AUD de minimus value appeals to ecommerce brands and retailers shipping cross-border.
Australian payment models are similar to the U.S. and Canada
WPayment methods are critical, period. Visa, MasterCard, American Express and PayPal account for 98% of all transactions in Australia, which is similar to the U.S. and Canada. This is to say that setting up your store in Canada is easy if you’re already selling to U.S. or Canadian customers. If you need further incentive, consider that Australians spend more per online order than any other consumers.
The perfect fit for apparel brands
According to Statista, Australia has the world’s highest per capita expenditure on apparel products and it’s projected to grow 56.5% by 2025. Many apparel brands are looking at Australia to test products because the countercyclical seasonality of the Northern Hemisphere allows them to see what products are popular before sales cycles start in other target markets.
To learn more about Australia, including how to get started with Tax IDs and fulfillment, join our two-part on demand webinar series.