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The Best Place to Jumpstart Your European Fulfillment

August 29, 2017
For the past decade, the Netherlands has been among the top five countries listed on the World Bank Global Logistics Performance Index, which considers the efficiency and effectiveness of customs, quality of transport, IT infrastructure for logistics and affordability of shipping in its ranking.

When it comes to fulfillment in Europe, the Netherlands is our clear winner for a comprehensive logistics strategy to serve the European market — and here’s why.

 

Location, Location, Location

The Netherlands is in the middle of the action. Europe’s three largest economies: Germany, U.K. and France, are all within easy reach. The Netherlands is also within a 400-mile radius of half of Europe's major markets, allowing end-consumers to be reached quickly and cost effectively.

(Image Credit: InvestInHolland.com)
 

 

Cross Border and Netherlands Ports

The Port of Rotterdam is the busiest port in Europe and the Port of Amsterdam is the fourth largest in Europe, making Netherlands a gateway to Europe. With the Brexit vote resulting in decreased migration to the U.K., the impact of this change in the European Union will have implications to all industries, including logistics.

 

Transportation Options

The Netherlands has a robust transportation infrastructure to support small parcel and domestic transportation. Within the Netherlands, Netherlands Post maintains 55-60 percent of market share, DHL parcel maintains 25-30 percent of market share and other players making up the remaining amount. There are also major LTL/TL players within Europe, including: DHL, Barsan, RItmo and Timex, among others. As the Netherlands has evolves as a logistics powerhouse, there are also a number of niche players emerging to serve markets.

 

Best Location within the Netherlands

At this point, you know why we’re encouraging business to fulfill from the Netherlands, but where within the country, specifically? We are biased, but we’ve found Waalwijk/Tilburg to be a better location than others that are closer to Amsterdam. This is due to the ease of access to highways, and because all areas within the country are 2.5 hours away from Waalwijk/Tilburg, making intra-Netherlands same-day fulfillment a feasible goal.

Katie Fredericks

Katie Fredericks is a senior product marketing manager at Ingram Micro Commerce & Fulfillment focusing on global ecommerce fulfillment, B2B fulfillment and small parcel. She is a self-proclaimed logistics nerd. Prior to Ingram Micro Commerce & Fulfillment, Katie spent a number of years working in logistics and healthcare industries.