Our goal is always to deliver exceptional customer experiences — every order, everyday, everywhere, and we support that commitment with the combination of our world-class Ingram Micro facilities and award-winning technology.
In alignment with the value we place on your experience, we’re excited to share a project long in the works: a new Shipwire.com.
Why a new Shipwire.com?
Before this week, Shipwire.com reflected a state of existence that was no longer current. The Shipwire Platform had long since been acquired by Ingram Micro and has functioned as a key element of Ingram Micro’s commerce and fulfillment solutions for years, a fact that wasn’t communicated through the old site.
Technology and our customers needs also change and evolve quickly. Fortunately, so do our Product and Engineering teams, and updates to the Shipwire Platform are constantly in motion to accommodate our customers’ growth. While we always share updates as they’re released, there comes a time when it’s important to step back, look at where you are and ask if it’s time for your brand to level up with your product. For us, that time had come.
The version of the site you see today responds to the information gap unfulfilled by our old site and the aesthetic disconnect that previously existed between Shipwire.com and Ingram Micro Commerce & Fulfillment, as well as the need for our branding to reflect the current state of our technology.
** We launched the Ingram Micro Commerce & Fulfillment website in early 2016 to introduce our business unit and share our strategic focus — to provide global growth opportunities through order fulfillment and commerce technology solutions that connect brands to multichannel sales opportunities and retailers to suppliers. At a high level, Ingram Micro Commerce & Fulfillment also unites our 154 global fulfillment centers with the Shipwire Platform that powers them, and with the update to Shipwire.com, we’re now able to share the complete value of our technology.
When reimagining our new site, we took a technology-first approach to its information architecture because our unique order fulfillment technology and the Shipwire Platform web application enable the ecommerce solutions we deliver to customers.
Today, Shipwire.com presents the capabilities of the platform, showcases the ecommerce connections it offers and demonstrates how it fits seamlessly into Ingram Micro Commerce & Fulfillment solutions and vision. This is the first time our technology offering has fully been brought to the surface, and we’re excited to share it with you so that you can more easily learn of its utility and capabilities.
The site leads with navigation that offers a full section of new information on the Shipwire Platform technology, transitions to a section of information about the Solutions it supports and is followed by a Customer Success section that weaves together content previously offered through legacy Why Shipwire and Case Studies sections.
Looking for a deeper dive into navigational improvements? Learn more
A fresh aesthetic
In addition to the content changes, you’ll notice that Shipwire.com has changed visually.
Many factors influenced and motivated the visual updates. Among these factors was a need to achieve a look and feel that makes sense for a software-centric site.
We introduced bright gradients to create a friendly, contemporary and light feeling, which are things we identify with our platform. The colors add fresh energy and an element of fun, the white space gives breathing room to technical content and the friendly feeling of our previous illustration style lives on in clean line drawings.
The mobile experience is shiny and new too, so you can explore the site on the go.
A harmonious union
Another incentive and challenge in updating the look of Shipwire.com was a need to marry the Shipwire Platform with the branding of our primary business website, since the two were previously disconnected.
To do this, we developed certain visual elements that are shared between the sites.
Easily noticeable are the illustrations, which are stylistically similar and include a set of shared iconography. Image and font treatments, while not an exact match, also echo with similarities.
More subtly, the indigo gradient that’s prevalent on ingrammicrocommerce.com is used in the footer of Shipwire.com and is also reflected across the Solutions section of Shipwire.com — the primary point of intersection between Ingram Micro Commerce as a company and the Shipwire Platform, which supports Ingram Micro’s solutions.
In all, the websites come together and support each other in a way that wasn’t possible before now.
The road ahead
Launching Ingram Micro Commerce and bringing Shipwire.com up to date mark major milestones, but the improvements are far from finished.
In the coming months, we’ll be merging shared knowledge bases for a more straightforward and user-friendly experience, updating and adding pages on both sites, updating the branding of the Shipwire Platform web application and of course, listening for your feedback and addressing suggested improvements.
We hope these changes help you understand our business and technology more clearly and that your experience with our websites is better than ever. We look forward to working with you and hearing from you!