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Kickstarting Your Product Launch Globally

October 26, 2011

Consumers are constantly poring over the latest and greatest gadgets on the internet to share or make theirs. One great idea can pop up in one zip code and go global in a short amount of time thanks to the power of social networking. Kickstarter entrepreneurs for projects like the Tembo Trunks, Glif or Opena, couldn't agree more. There's no reason why any entrepreneur should have to limit their reach within their geographical confines. This is where the power of Shipwire for Kickstarter project shipping comes in.

Kickstarter is "an action or event resulting in the reactivation of something".   In the case of entrepreneurs and products, it's the successful funding of a product/project idea to give the project creators enough backing to get the project off the ground and into the hands of the first backers.   As a crowd-based funding platform, successful Kickstarter projects have to accomplish quite a lot of shipping in the first few days after the product comes back from the manufacturer. In most cases, it's thousands of orders to project backers all over the globe.   There is no slow start in a local region for successful Kickstarter projects. They go global in a hurry.

Shipwire CTO models his new Openacase that he backed on Kickstarter

“Shipwire has made our USA and international fulfillment run like clockwork!” praises Rob and Chris, the inventors of the Openas: the world's first iPhone4 case bottle opener. Despite being produced in Australia, they weren't fazed at all by the huge number of international backers on their Kickstarter project. They had Shipwire send out over 1,011 Openas to their 578 backers in the US, Canada and New Zealand.

Like most Kickstarter projects, backers come from all over the world and expect to get their investment shipped to them in a timely fashion. Costly and undesirable delays can make or break a business' first impression. Another Aussie duo who invented the Tembo Trunks, the amplifying silicon speakers, utilized Shipwire's fulfillment services to get their products to 1,501 believers in the US, Canada, and Europe who pledged to their project.

True to our belief of Enterprise Logistics For Everyone™ , Shipwire enables companies of all sizes to have access to scalable project shipping services as their growth changes with demand. Creators of the Glif, an iPhone 4 tripod mount and stand, can attest to the unpredictable, global nature of investors. “I had originally guessed it (international backers) would be about 5-10% of our total contributors, but it ended up accounting for over 30%. I suppose it's not surprising; the iPhone is available worldwide and the internet knows no boundaries,” comments Dan Provost, one of the two designers on the Glif, on his well read design blog.

Learn how Shipwire shipped over 7000 Glif iPhone tri-pod mounts in 24 hours to make sure that The Glif's Kickstarter backers could get their products before Christmas last year.

Shipwire has the experience and capacity to make sure every order is picked, packed and shipped from warehouse locations in the US, Canada and Europe, to their final destinations. Not only do our services fulfill the orders, but you can also monitor your inventory, track and get confirmation for a successful delivery. Let us handle the daunting task of project shipping and fulfillment throughout the US (and internationally) to "kickstart" your global shipping needs so you can focus on improving the world one life-changing idea at a time.

Nate Gilmore

Nate is the Vice President of Marketing & Business Development at Shipwire. He oversees channel development and the developer network, as well as our marketing and public relations. Previously, Nate spent six years at Concentric (acquired by XO Communications), where he ran product management, sales, and marketing. Nate has also held various legal positions in intellectual property and business law. He holds a B.A. in History and a J.D. from Santa Clara University.