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Free Shipping Day 2013

December 17, 2013

Free Shipping Day is upon us (find out if your favorite retailer is participating here) and holiday shoppers are scrambling to place online orders, get free shipping, and receive their packages by Christmas eve.

We figure it's also a good time to talk about the value of free shipping – not only to consumers – but to businesses, so we're releasing a PDF that does just that. It's called Free Shipping Day: The Pros and Pros of Free Shipping – no it's not a mistake, because as far as we can tell there are no drawbacks to offering free shipping.

Of all the things that motivate online shoppers to buy, research shows 93 percent say free shipping is the biggest source of encouragement. Free shipping is also the most common feature requested by online shoppers.

The good news is that when it comes to free shipping, everyone wins. Customers want it and you can offer it to them while also leveraging it as a tool to increase your sales.

It may seem that absorbing the cost of shipping cuts into your profits, but that doesn't have to be the case (even if you're a small retailer), and all it takes is some smart planning to turn free shipping into your biggest selling point. Read our Free Shipping guide to learn how to offer free shipping without breaking the bank.

Lauren Jow

Lauren is responsible for Ingram Micro Commerce's brand experience and creative initiatives in both digital and physical spaces. She's excited by big changes and big challenges.