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GLOBAL COMMERCE
Case study: Rift Labs

October 13, 2014

Unsatisfied with what the market had to offer in the way of video and photo lighting equipment, Morten Hjerde and Marianne Braathen-Hals of Rift Labs took matters into their own hands. By researching and incorporating the best features of clunky and large professional lighting tools into a pocket-sized lighting device, and with the help of Kickstarter, the KICK light was born.

Before long, the duo found themselves scrambling to keep up with product fulfillment on a global scale. “We needed to automate fulfillment and shipping because it takes a lot of time and the stuff that we’re good at is something else – not fulfillment,” explained Hjerde. They were already using Woocommerce to power their cart, but had yet to find a tool to outsource their product fulfillment.

Learn more about the Rift Lab story, including what drove their decision to use Shipwire here.

Jonathan Tran

Jonathan Tran is the Product Marketing Manager in charge of the Shipwire Platform at Ingram Micro Commerce & Fulfillment Solutions. He represents the collective voice of platform merchants in the product development process and develops go-to-market strategies. Connect with him on Linkedin.